Scope
Interactive AR Dining
Interactive AR Dining
Interactive AR Dining
Tools
Unity | Blender |
Figma | Vuforia
Year
2024
2024
2024
Timeline
1 Weeks
1 Weeks
1 Weeks
AR Experience, 3D Modelling & Unity Engine
AR Experience, 3D Modelling & Unity Engine
WASABI AR
WASABI AR
WASABI AR
( AUGMENTED REALITY ) • 4 mins read
Indian Audience | Food Enthusiasts
Indian Audience | Food Enthusiasts
TARGET AUDIENCE
TARGET AUDIENCE
AR development | 3D modeling | Branding | Digital interaction.
AR development | 3D modeling | Branding | Digital interaction.
SKILL
SKILL
The interest in Japanese cuisine among Indian diners, particularly influenced by Japanese pop culture has increased by 5.02% from the previous year(2023).
The interest in Japanese cuisine among Indian diners, particularly influenced by Japanese pop culture has increased by 5.02% from the previous year(2023).
The interest in Japanese cuisine among Indian diners, particularly influenced by Japanese pop culture has increased by 5.02% from the previous year(2023).
Indian Audience | Food Enthusiasts
TARGET AUDIENCE
AR development | 3D modeling | Branding | Digital interaction.
SKILL
See full project
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See full project
Bringing Food to Life Before It’s Served
Bringing Food to Life Before It’s Served
THE CHALLENGES
Imagine you walk into a global cuisine restaurant, excited to try something new. The menu is a mix of exotic-sounding dishes—half of them you can’t pronounce, the other half you’re unsure of.
Imagine you walk into a global cuisine restaurant, excited to try something new. The menu is a mix of exotic-sounding dishes—half of them you can’t pronounce, the other half you’re unsure of.
Will it be too spicy?
Is it a full meal or just an appetizer?
What if it doesn’t look as good as it sounds?
Will it be too spicy?
Is it a full meal or just an appetizer?
What if it doesn’t look as good as it sounds?
How do we make restaurant menus more interactive, informative, and engaging?
How do we ensure zero guesswork in ordering?
How do we help restaurants improve customer satisfaction while maintaining an innovative edge?
THE PROBLEM
THE PROBLEM
Bringing Food to Life Before It’s Served
THE CHALLENGES
THE CHALLENGES
THE PROBLEM
THE PROBLEM
Imagine you walk into a global cuisine restaurant, excited to try something new. The menu is a mix of exotic-sounding dishes—half of them you can’t pronounce, the other half you’re unsure of.
Will it be too spicy?
Is it a full meal or just an appetizer?
What if it doesn’t look as good as it sounds?
How do we make restaurant menus more interactive, informative, and engaging?
How do we ensure zero guesswork in ordering?
How do we help restaurants improve customer satisfaction while maintaining an innovative edge?
THE PROBLEM
CHALLENGES
OVERVIEW
Ever stared at a menu, completely clueless about what you’re about to order? Say goodbye to blind food choices! With Wasabi – The AR Food Menu, your meal comes to life before it hits your plate. This project blends tech with taste, letting diners scan, spin, and inspect 3D dishes in full detail—because guessing games belong in escape rooms, not restaurants. By combining AR magic with food presentation, we’re making dining more interactive, immersive, and downright drool-worthy.
of restaurant-goers feel that seeing a dish before ordering would help them make better choices.
of restaurant-goers feel that seeing a dish before ordering would help them make better choices.
of restaurant-goers feel that seeing a dish before ordering would help them make better choices.
of people admitted to “menu anxiety” (yes, that’s a thing) when ordering unfamiliar dishes.
of people admitted to “menu anxiety” (yes, that’s a thing) when ordering unfamiliar dishes.
of people admitted to “menu anxiety” (yes, that’s a thing) when ordering unfamiliar dishes.
of people hesitate to try new cuisines due to lack of visuals or clear descriptions.
of people hesitate to try new cuisines due to lack of visuals or clear descriptions.
of people hesitate to try new cuisines due to lack of visuals or clear descriptions.
(Why this matters)
(Why this matters)
RESEARCH
(The Perfect Blend of Tech & Taste)
WHY AR FOOD MENU
(Using WebAR)
HOW CAN WE IMPROVE THE EXPERIENCE
Improve customer engagement
01
idea about texture and proportion of food
03
Gauge customer satisfaction
02
Increase visibility and Enable customization
04
COOKING UP THE CONCEPT
Wasabi is redefining dining with an AR-powered menu!
No more guessing games—just scan, explore, and see your meal in 3D before you order. Check portion sizes, spice levels, and ingredients with ease. Customize dishes, discover chef specials, and enjoy a smarter, more interactive, and totally seamless dining experience!
(Ideation)
(Ideation)
HOW DOES IT WORK
(The process)
04
01
The user scans the card(target image) on the table
02
Goes through the menu and select a section
03
Select a dish and click on the AR View and the 3D model loads
Looks at the dish in Augmented Reality via smartphone, customize and place an order
04
01
The user scans the card(target image) on the table
02
Goes through the menu and select a section
03
Select a dish and click on the AR View and the 3D model loads
Looks at the dish in Augmented Reality via smartphone, customize and place an order
(The Perfect Blend of Tech & Taste)
(Ideation)
(The Perfect Blend of Tech & Taste)
WHY AR FOOD MENU
COOKING UP THE CONCEPT
WHY AR FOOD MENU
04
01
The user scans the card(target image) on the table
02
Goes through the menu and select a section
03
Select a dish and click on the AR View and the 3D model loads
Looks at the dish in Augmented Reality via smartphone, customize and place an order
Wasabi is redefining dining with an AR-powered menu!
No more guessing games—just scan, explore, and see your meal in 3D before you order. Check portion sizes, spice levels, and ingredients with ease. Customize dishes, discover chef specials, and enjoy a smarter, more interactive, and totally seamless dining experience!
(Using WebAR)
(Using WebAR)
HOW CAN WE IMPROVE THE EXPERIENCE
HOW CAN WE IMPROVE THE EXPERIENCE
Improve customer engagement
01
idea about texture and proportion of food
03
Gauge customer satisfaction
02
Increase visibility and Enable customization
04
Improve customer engagement
01
Gauge customer satisfaction
02
idea about texture and proportion of food
03
Increase visibility and Enable customization
04
(From Glitches to Gourmet)
(From Glitches to Gourmet)
CHALLENGES ON THE TABLE
(Expansion and accessibility)
(Prototype video)
(Expansion and accessibility)
HOW CAN IT BE REPLICATED IN OTHER FOOD CHAINS
This concept isn’t just limited to one restaurant—it has the potential to revolutionize the entire food industry! A scalable business model can be developed where restaurants can seamlessly integrate AR menus using a software solution. By capturing 3D scans of real dishes using Polycam and embedding them into a WebAR-powered interface, any restaurant can create an interactive and visually rich digital menu.
In the future, this system can be expanded to multiple food chains, allowing small and large restaurants alike to offer immersive menu experiences. With cloud-based menu processing, easy-to-use templates, and AI-powered customization, the AR food menu can become a universal tool, making global cuisines more accessible and engaging for diners everywhere.
This concept isn’t just limited to one restaurant—it has the potential to revolutionize the entire food industry! A scalable business model can be developed where restaurants can seamlessly integrate AR menus using a software solution. By capturing 3D scans of real dishes using Polycam and embedding them into a WebAR-powered interface, any restaurant can create an interactive and visually rich digital menu.
In the future, this system can be expanded to multiple food chains, allowing small and large restaurants alike to offer immersive menu experiences. With cloud-based menu processing, easy-to-use templates, and AI-powered customization, the AR food menu can become a universal tool, making global cuisines more accessible and engaging for diners everywhere.
(Expansion and accessibility)
HOW CAN IT BE REPLICATED IN OTHER FOOD CHAINS
This concept isn’t just limited to one restaurant—it has the potential to revolutionize the entire food industry! A scalable business model can be developed where restaurants can seamlessly integrate AR menus using a software solution. By capturing 3D scans of real dishes using Polycam and embedding them into a WebAR-powered interface, any restaurant can create an interactive and visually rich digital menu.
In the future, this system can be expanded to multiple food chains, allowing small and large restaurants alike to offer immersive menu experiences. With cloud-based menu processing, easy-to-use templates, and AI-powered customization, the AR food menu can become a universal tool, making global cuisines more accessible and engaging for diners everywhere.
(Prototype video)
USER TESTING
(It actually worked)
(Prototype video)
(It actually worked)
KEY TAKEAWAYS
I learned that food looks way better in 3D than in my fridge and that Unity loves to test patience. Balancing realism, accessibility, and WebAR sorcery was a challenge, but seeing diners go from "What is this?" to "I NEED this!" made it all worth it!
I learned that food looks way better in 3D than in my fridge and that Unity loves to test patience. Balancing realism, accessibility, and WebAR sorcery was a challenge, but seeing diners go from "What is this?" to "I NEED this!" made it all worth it!
(Prototype video)
(Prototype video)